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Kevin is Executive Director, Experience at AvenueCX where he helps businesses realize the value of their content across their entire enterprise.


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Kevin P. Nichols

Right content. Right user. Right time.



Welcome to kevinpnichols.com, where I offer the fruits of my long experience working with content strategy, omnichannel, personalization, performance-driven content and content design. As you browse around, you will find the latest thinking on content strategy and UX in my blog entries, videos, free content strategy templates and how-to information.

For additional thinking and insights, be sure to check out my company website at AvenueCX.com. You can also find much of my latest thinking on the Resources page at AvenueCX. With my business partner, we also developed a website specifically devoted to Omnichannel Content Strategy.

2021 was a particular difficult year, and as we enter Fall of 2022, let’s hope for better times. My wish for you is that this site and my thinking can help you improve your content experience. Or at least inspire better content.

Kevin

Latest Blog Posts…




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Customer Journeys in 2024 with Steven Keith

Join Steven Keith as he explains the importance of customer journey mapping and what the rise of AI means for this work…


April 2, 2024
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SEO in 2024: What You Need to Know with Frank Watson

As the CEO of Kangamurra Media, Frank Watson hails with more than 30+ years of experience in digital marketing…


July 9, 2024
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How Standardization = Personalization for Your Content with Christine Cuellar

Christine is an experienced marketing strategist and content marketer passionate about connecting people.…


June 4, 2024



Books…




Kevin

Enterprise Content Strategy: A Project Guide



This book provides a comprehensive process, set of deliverables and how-to guidance for content strategy, whether creating an enterprise content strategy or one to enable a small organization’s needs.

Kevin

UX for Dummies



More than just a 101, UX for Dummies is a comprehensive guide on how to effectively execute User Experience within an organization of any size.